EXPERIENCED CONSULTANT
Growth, leadership, vision & innovation.
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Transformed a $250M family business into a corporate powerhouse, achieving 7% growth in a mature market.
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Orchestrated a two-year turnaround of a $200M distribution enterprise, restoring profitability and positive EBITDA.
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Boosted EBITDA by 213% as General Manager of Bimbo's Peruvian subsidiary.
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Secured record-breaking $11 billion annual foreign direct investment into Colombia as USA Trade Commissioner.
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Pioneered a leading LATAM software company, culminating in a successful sale to an international PE-owned group.
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Spearheaded initiatives that increased American tourism to Colombia by 183%.
Services
Multi-disciplinary Entrepreneur and Senior Executive with Broad, Industry-Transferrable International Consumer Product & Professional Services Expertise.
IMPACT AREAS:
Global business strategy – GoToMarket deployments with emphasis on trade marketing and distribution – Transformational (Turnaround) leadership – Technology management.
Sales strategies (GTM) and market penetration
B2C (Consumer Goods):
Optimize omnichannel distribution
Reduce customer service costs
Enhance brand visibility
Streamline logistics and inventory
B2B (Professional Services, IT):
Account maximarketing
Latin America market expansion
Company turnaronds
Revitalize underperforming organizations by promoting high-performance cultures. Implement market-driven strategies and talent optimization to restore profitability and stakeholder confidence.
Mergers & Acquisitions
Guide value-creating transactions with expert financial analysis and strategic insight. Ensure successful integrations through comprehensive due diligence, negotiation support, and post-merger optimization.
Digital transformation and innovation
Strategically integrate cutting-edge technology to drive organizational growth. Deliver measurable ROI through pragmatic, disruptive solutions that enhance operations and customer experience.
Member of Board of Directors
Empower your organization with a seasoned C-level executive who brings a lifetime of entrepreneurial and corporate wisdom to your board. His agile leadership excels in scaling enterprises, driving revenue, and navigating organizational change across global markets. With expertise spanning from CPG, technology, turnaround leadership, strategic execution, he offers invaluable insights for your company's growth and transformation. Leveraged on his cross-cultural competence and innovative thinking he will propel your business forward in today's dynamic market landscape.
About
DRIVEN | DISCIPLINED | DELIBERATIVE | DILIGENT | DISCERNING | DECISIVE | DUTIFUL
Agile C-level executive and senior leader with a lifetime of entrepreneurial and corporate experience. Masterful at scaling enterprises for fast-track growth in consumer products and software/technology. Known for driving revenue and organizational change in global markets with high cultural competence and adeptness at understanding diverse markets. Recognized for skills in organizational integration, and transformations. Emphasis on generating value and strategic execution. Strong communication skills always pursuing simplification and engagement of stakeholders. Open to new challenges and creative consulting opportunities.